Finally they downshift to classic scale-up growth when the company is an established industry leader. Then they relax down to fast scaling as the business matures. They’ve gone through classic startup-growth while establishing product/market fit, then shifts into blitzscaling to achieve critical mass and market dominance ahead of the competition. Google, Facebook, AirBNB, Uber all have done it. If you get it early and start getting feedback and your competitors don’t’, then you’re on the path to success. Speed Over Efficiencyīlitzscaling prioritize speed over efficiency in the face of uncertainty. And good reviews can spread in an instant online, so a strong product can quickly attract a big audience. Product cycles have dropped from yearly to weekly and daily.
User feedback comes in a constant stream of data. Many companies have gone through their own big growth spurts, so there’s lots of examples to learn from. There’s a rich ecosystem of service providers and outsourcing companies to support rapid growth. Even a few months of hesitation can mean the difference between leading and chasing. The window for action can be tiny and it can close quickly.
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